Every week, exfoliate. Whether you use a scrub or your own concoction, get in a habit of taking care of your skin via exfoliation. Our skin is our largest organ; it only makes sense that we give our skin the time and attention it deserves.
A great scrub I have been using for over a decade is Burt’s Bees; it leaves my skin feeling as soft and clean as the skin of a baby. Try it out, or if you have your own product you would like to use go for it; just be diligent and consistent about scrubbing (e.g. scrub once a week every Sunday). It’s worth it!